We are dedicated to the development of enjoyable, successful lives. 

Our program is inspired by nearly 30 years of working with great people from all walks of life – great athletes, incredible citizens, passionate coaches and dedicated educators. Coach Rhino has observed that these folks are no different than anyone else with one exception; they live by, and for, a set of values and standards that gives their lives direction and purpose. 

Without direction and purpose we don’t know where we are going or why we are doing whatever it is we do. The Citizen Athlete Program provides the fundamental tools necessary to build a Great Life – the Citizen Athlete Program will give you the tools you need to find your direction and purpose. 

We believe to create positive life-forming opportunities, we need to remove all sense of stress and work, so our program is designed to be enjoyable and adventurous (and a little challenging).

The Program

An online-initiated, real-life activated program dedicated to the development of enjoyable, successful lives. We accomplish this by providing a basic understanding of our 7 Core Values (online – one at a time) followed by a physical experience based in the nature of each Core Value. After completing this process for each Value, a patch is awarded, plus a Citizen Athlete t-shirt for completing the 7th Value.

The Citizen Athlete Program 3-Step Process 

Step 1: the Citizen Athlete Prospect learns about a Core Value online and completes that Core Value’s survey. 

Step 2: the Citizen Athlete Prospect identifies a Sponsor willing to act as a guide in experiencing the Core Value as learned about in Step 1. The Citizen Athlete Patch for that Value is then awarded. 

Step 3: repeat Steps 1 & 2 until all 7 Core Value Patches have been awarded – creating a Citizen Athlete!

The Participants

Our program requires two kinds of participants, a Prospect and a Sponsor. We resist terms like student and teacher or mentor because we believe that great life-forming experiences come from an environment of sharing, rather than from a hierarchical teacher / student relationship. 

The Prospect

noun | ‘präˌspekt’ | def > 2. a Person regarded as likely to succeed.

  • To us, a Prospect is anyone who takes action and lives their Life. 
  • Our Prospects need no particular qualifications except to be 12 years of age or more (no upper limit) and to want to add to who and what they are as human beings… or, simply, “to BE Better”.

The Sponsor

noun | ˈspänsər’ | def > 5. to act as sponsor; promise or vouch for; a patron, a backer.

  • To us, a Sponsor is anyone who the Prospect feels is endowed with a particular Value. 
  • Our Sponsors need no special training to successfully guide the Prospect through their experiences – they only need our Sponsor’s Manual to be a great guide.


The Time

Each Value requires a different amount of time to accomplish; some as little as a few hours and others as much as 8 or 9 hours. Program completion can be expected between 8 and 13 weeks, although there is no requirement to finish in a certain time frame.