YOUR Discovery Journey...



Build Attributes, Build Values, and Build PEOPLE

a PROJECT - 30 Years in the making...

We call it a PROJECT because we are always looking for ways to build amazing Human Beings. Being an amazing Human requires that we are...

... developing Happy AND Successful Lives.

How we Do It

All Citizen Athlete Project programs are online-initiated, real-life activated… they are designed to activate, develop and share all the things in common with Happy AND Successful people:

  • Life Skills
  • Confident Autonomy
  • Performance Enhancement
  • Leadership Abilities
  • Community Development

Online-Initiated, Real-Life Activated programs dedicated to the development of Happy AND Successful lives. All in a simple 3-Step Process, (usually) broken into 7 essential and progressive parts.

The Citizen PROJECT 3-Step Process 

Step 1: the Citizen Candidate learns about a Core “part of a thing” online, has some kind of document-able experience, and completes that Core “part of a thing” quiz. 

Step 2: either part of Step 1 or in Step 2, the Citizen Candidate selects and requests the assistance of someone they admire or respect to help complete the requirements of the Program… then submits their activities/assignments for review; upon acceptance, the Citizen Candidate is then given a certificate, patch, or medallion to commemorate their accomplishment or completion.

Step 3: repeat Steps 1 & 2 until all 7 Core “parts of a thing” certificates, patches, or medallions have been awarded – creating a capable Citizen!

The PROJECT Programs

Foundational & Educational

Life Skills & Leadership Kit

It is simple... designed to fit and enhance YOUR life with immediate and usable results

Citizen Prentice is a program built on the idea that frequent practice makes people better. That abilities, talents and skills come from frequent successes and opportunities to learn – especially learning with the help of others… that Life Skills and Leadership practices inspire each other, to BE Better today AND tomorrow.

What is Covered:

Participate with Purpose®

Character Catalyst System

It is simple... created to entertain and challenge YOUR brain to trigger real evolution

Citizen Athlete is a program built on the idea that real change only happens when something is challenging. That attributes, capacities and values are grown (not learned) from experiences – especially experiences shared with others… that Discovery Journey programs inspire real change, inspire personal Evolution.

What is Covered:

Community & Connecting

Citizen Coaching Certification

It is simple... built to cultivate community and connection by supporting inspired people

Citizen Coach is a certification program built on the idea that experiencing all aspects of a system creates quality resourcing. That connecting people and creating community requires understanding how to cultivate potential – supporting people… that Happy & Successful lives can BE inspired and experienced.

What is Covered:
The Participants

Our programs require 2-3 kinds of participants to be completed… we resist terms like student and teacher or mentor because we believe that great life-forming experiences come from an environment of sharing, rather than from a hierarchical teacher/student relationship. 

The Prentice

noun | ‘pren-təs’ | def > 1. an archaic word for apprentice.

  • To us, a Prentice is anyone who wants to learn, and invest in their Life. 
  • Our Prentices need no particular qualifications except to be 12 years of age or more (no upper limit) and to want to add to who and what they are as human beings… or, simply, “to BE Better”.

The Advocate

noun | ˈad-və-kət’ | def > 2. one who supports or promotes the interests of a cause or group.

  • To us, an Advocate is anyone who the Prentice feels has an understanding of a particular Attribute, and would be willing to support and advise the Prentice as needed – and 18 years of age or older. 
  • Our Advocates need no special training to successfully guide the Prentice through their exercises – they only need to be available for consultation with the Prentice to be a great advisor.

The Prospect

noun | ‘präˌspekt’ | def > 2. a Person regarded as likely to succeed.

  • To us, a Prospect is anyone who takes action and lives their Life. 
  • Our Prospects need no particular qualifications except to be 12 years of age or more (no upper limit) and to want to add to who and what they are as human beings… or, simply, “to BE Better”.

The Sponsor

noun | ˈspänsər’ | def > 5. to act as sponsor; promise or vouch for; a patron, a backer.

  • To us, a Sponsor is anyone who the Prospect feels is endowed with a particular Value. 
  • Our Sponsors need no special training to successfully guide the Prospect through their experiences – they only need our Sponsor’s Manual to be a great guide.


noun | ‘kōch’ | def > 2b. one who instructs or trains; teaches or supports.

  • To us, a COACH is anyone who has dedicated their life to cultivating the potential of others.
  • Our COACHES need no particular qualifications except to be 18 years of age or more (no upper limit) and to want to add to who and what they are as human beings… or, simply, someone whose life mission is “to BE Better” everyday, and to help others BE Better.
The Time

Each part of a Citizen Athlete PROJECT program requires a different amount of time to accomplish:

Some as little as 1 hour, and others as much as 8 or 9 hours. Typical program completions can be expected between 5 and 20 weeks, although there is no requirement to finish in a certain time frame (unless it is a “Certified” program).

Our Philosophy

We are dedicated to the development of enjoyable, successful lives. 

Our program is inspired by nearly 30 years of working with great people from all walks of life – great athletes, incredible citizens, passionate coaches and dedicated educators. Coach Rhino has observed that these folks are no different than anyone else with one exception; they live by, and for, a set of values and standards that gives their lives direction and purpose. 

Without direction and purpose we don’t know where we are going or why we are doing whatever it is we do. The Citizen Athlete PROJECT provides the fundamental tools necessary to build a Great Life – the Citizen Athlete PROJECT will give you the tools you need to find your direction and purpose. 

We believe to create positive life-forming opportunities, we need to remove all sense of stress and work, so our program is designed to be enjoyable and adventurous (and a little challenging).


Citizen Prentice Practice

These are the 7 Core Attributes the Citizen Prentice will Explore & Adapt.

Citizen Athlete Program

These are the 7 Core Values the Citizen Athlete Prospect will Experience and Cultivate.

Citizen Coach Certification

These are the 7 Core Tools the Citizen Coach will Employ and Utilize.